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Fashion activism is the practice of using fashion as a medium for social, political, and environmental change. The term has been used recurringly in the works of designers and scholars Lynda Grose, Kate Fletcher, Mathilda Tham, Kirsi Niinimäki, Anja-Lisa Hirscher, Zoe Romano, and Orsola de Castro, as they refer to systemic social and political change through the means of fashion.
The team brought together for the ad included director Yael Staav, the first female director to win a Cannes Lion (for Hugging, a campaign for the ALS Society of Canada), [13] fashion photographers Tiko Poulakakis and Gabor Jurina, makeup artist Diana Carreiro, art director Tim Piper, and Piper's then-girlfriend Stephanie Betts as the model.
Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing ...
To celebrate the beginning of New York Fashion Week, Loewe teamed up with Saks to launch a takeover of the retailer’s New York City flagship, while offering an exclusive edit of the brand’s ...
Monica Lewinsky Is a Fashion Campaign Star at 50 Zoey Grossman/Courtesy of Reformation ... it turns out to be a textbook example of the old adage “hurt people hurt people.” She recalls when ...
Fashion companies expanded in social media usage beyond advertisement to create a "conversation" with customers, allowing brands to have the opportunity to connect and develop relationships with customers through fashion campaigns. Charlotte Russe has a successful social media campaign with a strong following on Twitter, Facebook, and YouTube ...
One of the campaign's objectives was to target all Americans—regardless of age, gender or physical fitness level—and Nike's fundamental objective was to represent sneakers as a fashion statement to consumers, which led to Nike apparel becoming worn as more than just fitness gear.
Welcome to the Week in Fashion, Bazaar’s at-a-glance guide to what the industry is talking about. Gigi Hadid Is a Burnished Biker Girl in New Heaven × Dilara Fındıkoğlu Campaign View this ...