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Children have a desire to progress to more complex toys at a faster pace, girls in particular. Barbie dolls, for example, were once marketed to girls around 8 years old but have been found to be more popular in recent years with girls around 3 years old. The packaging for the dolls labels them appropriate for ages 3 and up.
Originating as a trend in the mid-19th century and applying primarily to clothing, gendered associations with pink and blue became more widespread from the 1950s onward. Since the 1990s, these gendered associations have also increasingly applied to toys as well, especially in the case of pink toys for girls.
Justice is a clothing brand sold exclusively through Walmart targeting the tween girl market. In 2020, it became a brand owned by the private equity firm Bluestar Alliance. Justice makes apparel, underwear, sleepwear, swimwear, lifestyle, accessories, and personal care products for girls age roughly 6–12. Justice began with operating retail ...
"It makes it seem like it's so normal for building sets to be for boys and then — 'Oh, by the way girls can build stuff too, we guess,'" Abi Bechtel said. That was Abi Bechtel from Ohio talking ...
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Children have a desire to progress to more complex toys at a faster pace, girls in particular. Barbie dolls, for example, were once marketed to girls around 8 years old but have been found to be more popular in recent years with girls around 3 years old, [34] with most girls outgrowing the brand by about age 7. [35]
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