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Sports marketing is an element of sports promotion which involves a wide variety of sectors of the sports industry, including broadcasting, advertising, social media, digital platforms, ticket sales, and community relations. [ 7] Sports marketing is divided into three sectors.
Sports economics is a discipline of economics focused on its relationship to sports. It covers both the ways in which economists can study the distinctive institutions of sports, and the ways in which sports can allow economists to research many topics, including discrimination and antitrust law. [ 1] The theoretical foundations of the ...
Non-price competition. A model of imperfect competition in the short-run. Non-price competition is a marketing strategy "in which one firm tries to distinguish its product or service from competing products on the basis of attributes like design and workmanship". [ 1] It often occurs in imperfectly competitive markets because it exists between ...
A monopoly (from Greek μόνος, mónos, 'single, alone' and πωλεῖν, pōleîn, 'to sell'), as described by Irving Fisher, is a market with the "absence of competition", creating a situation where a specific person or enterprise is the only supplier of a particular thing. This contrasts with a monopsony which relates to a single entity ...
The creative industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information.They may variously also be referred to as the cultural industries (especially in Europe) [1] or the creative economy, [2] and most recently they have been denominated as the Orange Economy in Latin America and the Caribbean.
Sport industry is an industry in which people, activities, business, and organizations are involved in producing, facilitating, promoting, or organizing any activity, experience, or business enterprise focused on sports. It is the market in which the businesses or products offered to its buyers are sports related and may be goods, services ...
Marketing. A target market, also known as serviceable obtainable market ( SOM ), is a group of customers within a business 's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who ...
Globalization of sports refers to the process of expansion of the idea of sport across the world and phenomena is how that are associated with it. The field of sports in the 20th-21st century was influenced by the process of globalization. Globalization not only impacts the way in which sports are conducted and organised but also how they are ...