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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
The purpose of a promotion and thus its promotional plan can have a wide range, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations or creation of a corporate image. [2] The term 'promotion' tends to be used internally by the marketing function.
40 is the smallest number with exactly nine solutions to the equation Euler's totient function (for values 41, 55, 75, 82, 88, 100, 110, 132, and 150 of ). Adding up some subsets of the divisors of 40 (e.g., 1, 4, 5, 10, and 20) gives 40; hence, 40 is the ninth semiperfect number. [7] 40 is also the ninth refactorable number.
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