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Frasers Group plc (formerly known as Sports Direct International plc) is a British retail, sport and intellectual property group, named after its ownership of the department store chain House of Fraser. The company is best known for trading predominantly under the Sports Direct brand which operates both physical outlets and online. [4]
In 2019, there were more than 400 Sports Direct, Lillywhites, and USC stores in the United Kingdom and employed more than 20,000 people across the UK, Ireland, Belgium and Slovenia. [citation needed] Sports Direct acquired a 38.5% stake in retailer Game Digital [24] and, in June 2019, Ashley placed a £52 million bid to buy The Times. [24]
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Opened shops in numerous city locations. At one time owned by the Forte Group, it was purchased by Jerónimo Martins in 1996. The business struggled in the competitive UK sports market and in 2002 was sold to Sports Direct. Shops were changed to Sports Direct or closed between 2002 and 2012, leaving the Regent Street shop as the sole location.
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It sells its products exclusively over the Internet and was the second largest online fashion retailer in the UK in the 2010s. [1] It specialises in buying clearance stock from manufacturers and selling at discounted prices. [2] They stock over 150 brands [3] including Adidas, Timberland, Diesel and Puma. [4]
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