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  2. Pro forma - Wikipedia

    en.wikipedia.org/wiki/Pro_forma

    For example, when a transaction with a material effect on a company's financial condition is contemplated, the finance department will prepare, for management and board review, a business plan containing pro forma financial statements demonstrating the expected effect of the proposed transaction on the company's financial viability.

  3. Straw man proposal - Wikipedia

    en.wikipedia.org/wiki/Straw_man_proposal

    Straw man proposal. A straw-man (or straw-dog) proposal is a brainstormed simple draft proposal intended to generate discussion of its disadvantages and to spur the generation of new and better proposals. [1] The term is considered American business jargon, [2] but it is also encountered in engineering office culture.

  4. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    Supply chain finance. v. t. e. A business plan is a formal written document containing the goals of a business, the methods for attaining those goals, and the time-frame for the achievement of the goals. It also describes the nature of the business, background information on the organization, the organization's financial projections, and the ...

  5. Financial plan - Wikipedia

    en.wikipedia.org/wiki/Financial_plan

    A financial plan is a combination of the individual financial statements and reflect all categories of transactions (operations & expenses & investing) over time. Some period-specific financial statement examples include pro forma statements (historical period) and prospective statements (current and future period).

  6. Financial statement - Wikipedia

    en.wikipedia.org/wiki/Financial_statement

    A balance sheet or statement of financial position, reports on a company's assets, liabilities, and owners equity at a given point in time. An income statement —or profit and loss report ( P&L report ), or statement of comprehensive income, or statement of revenue & expense —reports on a company's income, expenses, and profits over a stated ...

  7. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

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