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  2. Trade promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Trade_promotion_(marketing)

    Coupons can have both advantages and disadvantages. Coupons create brand awareness. The consumer sees the brand name on the coupon even when the coupon is not redeemed. Coupons, also, encourage consumers to purchase brands on the next trip to the store. The disadvantages that come along with using a coupon are: Reduced revenues; Mass-Cutting

  3. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  4. Twitter - Wikipedia

    en.wikipedia.org/wiki/Twitter

    The original project code name for the service was twttr, an idea that Williams later ascribed to Noah Glass, [29] inspired by Flickr and the five-character length of American SMS short codes. The decision was also partly due to the fact that the domain twitter.com was already in use, and it was six months after the launch of twttr that the ...

  5. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    Once the alternatives have been evaluated, the consumer firms up their resolve to proceed through to the actual purchase. For example, the consumer might say to themself, "Yes, I will buy Brand X one day." This self instruction to make a purchase is known as purchase intent. Purchase intentions are a strong yet imperfect predictor of sales.

  6. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Such as warranties or services during and after purchase help maintain a sustainable relationship and keep the consumer trust. Self-image: How one brand-customer portrays their ideal self – how they want to look and behave; what they aspire to – brands can target their messaging accordingly and make the brand's aspirations reflect theirs.

  7. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    In order to help with purchase decisions, marketing communications try to create a distinct image for the brand. Brand associations are made to encourage linkages with places, personalities or even emotions which creates a sophisticated brand personality in the minds of the consumers.

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