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  2. Paul Rand - Wikipedia

    en.wikipedia.org/wiki/Paul_Rand

    Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the ...

  3. Carolyn Davidson (graphic designer) - Wikipedia

    en.wikipedia.org/wiki/Carolyn_Davidson_(graphic...

    At the time, he stated of the logo, "I don't love it, but it will grow on me." [1] For her services, the company paid her $35, equivalent to $263 in 2023. [9] Davidson continued working for Blue Ribbon Sports (it officially became Nike, Inc. in 1972) until the design demands of the growing company exceeded one person's capacity.

  4. Swoosh - Wikipedia

    en.wikipedia.org/wiki/Swoosh

    Swoosh. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [ 1][ 2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS).

  5. Rob Janoff - Wikipedia

    en.wikipedia.org/wiki/Rob_Janoff

    Rob Janoff is an American graphic designer of corporate logos and identities, printed advertisements and television commercials. He is perhaps best known for creating the Apple logo. [ 1] In 1977, Janoff worked for Regis McKenna as an art director and was tasked to design the logo for Steve Jobs of Apple Computer, creating an apple with a bite ...

  6. Watermark - Wikipedia

    en.wikipedia.org/wiki/Watermark

    Watermark. A watermark is an identifying image or pattern in paper that appears as various shades of lightness/darkness when viewed by transmitted light (or when viewed by reflected light, atop a dark background), caused by thickness or density variations in the paper. [ 1] Watermarks have been used on postage stamps, currency, and other ...

  7. Milton Glaser - Wikipedia

    en.wikipedia.org/wiki/Milton_Glaser

    Website. MiltonGlaser.com. Milton Glaser (June 26, 1929 – June 26, 2020) was an American graphic designer, recognized for his designs, including the I Love New York logo; [ 1][ 2] a 1966 poster for Bob Dylan; the logos for DC Comics, Stony Brook University, Brooklyn Brewery; and his graphic work on the introduction of the iconic 1969 Olivetti ...

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