Search results
Results From The WOW.Com Content Network
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
Event marketing strategy is a tailor-made plan to promote a brand/product with events as an advertising tool. This includes an in-depth analysis of plans for the brand's presence at events. In order to measure the success of event marketing, the brand impact has to be verified. Based on an analysis made by the Advertising Research Foundation ...
A resilient person uses "mental processes and behaviors in promoting personal assets and protecting self from the potential negative effects of stressors". [ 5] Psychological resilience is an adaptation in a person's psychological traits and experiences that allows them to regain or remain in a healthy mental state during crises/chaos without ...
Cultural assimilation of Native Americans. Tom Torlino entered Carlisle School on October 21, 1882 at the age of 22 and departed on August 28, 1886. A series of efforts were made by the United States to assimilate Native Americans into mainstream European–American culture between the years of 1790 and 1920. [ 1][ 2] George Washington and ...
Hofstede's cultural dimensions theory is a framework for cross-cultural psychology, developed by Geert Hofstede. It shows the effects of a society's culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis. [ 1] Hofstede's cultural dimensions theory.
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand ...
Cultural globalization refers to the transmission of ideas, meanings and values around the world in such a way as to extend and intensify social relations. [ 1] This process is marked by the common consumption of cultures that have been diffused by the Internet, popular culture media, and international travel.
Culture is defined as a set of beliefs, morals, methods, institutions and a collection of human knowledge that is dependent on the transmission of these characteristics to younger generations. [ 4] Cultural sustainability has been categorized under the social pillar of the three pillars of sustainability, but some argue that cultural ...