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  2. Event marketing - Wikipedia

    en.wikipedia.org/wiki/Event_marketing

    Event marketing strategy is a tailor-made plan to promote a brand/product with events as an advertising tool. This includes an in-depth analysis of plans for the brand's presence at events. In order to measure the success of event marketing, the brand impact has to be verified. Based on an analysis made by the Advertising Research Foundation ...

  3. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand ...

  4. Propaganda techniques - Wikipedia

    en.wikipedia.org/wiki/Propaganda_techniques

    Lying and deception can be the basis of many propaganda techniques including Ad Hominem arguments, Big-Lie, Defamation, Door-in-the-Face, Half-truth, Name-calling or any other technique that is based on dishonesty or deception. For example, many politicians have been found to frequently stretch or break the truth.

  5. Uncertainty - Wikipedia

    en.wikipedia.org/wiki/Uncertainty

    Uncertainty. The lack of certainty, a state of limited knowledge where it is impossible to exactly describe the existing state, a future outcome, or more than one possible outcome. [ 2] Measurement of uncertainty.

  6. Promoter (entertainment) - Wikipedia

    en.wikipedia.org/wiki/Promoter_(entertainment)

    Promoter (entertainment) A promoter works with event production and entertainment industries to promote their productions, including in music and sports. Promoters are individuals or organizations engaged in the business of marketing and promoting live, or pay-per-view and similar, events, such as music concerts, gigs, nightclub performances ...

  7. Event (probability theory) - Wikipedia

    en.wikipedia.org/wiki/Event_(probability_theory)

    e. In probability theory, an event is a set of outcomes of an experiment (a subset of the sample space) to which a probability is assigned. [ 1] A single outcome may be an element of many different events, [ 2] and different events in an experiment are usually not equally likely, since they may include very different groups of outcomes. [ 3]

  8. Event management - Wikipedia

    en.wikipedia.org/wiki/Event_management

    Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and ...

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