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Ello Creation System ("Ello") was a construction toy manufactured by the American toy-company Mattel, Inc. between the years 2002-2004. The toy set was created by the American designer Richard Manville. The Ello Creation System was a breakthrough toy created to engage girls in construction play.
Girls' toys and games. A girl in Udaipur playing "Jungle Child". Girls' toys and games are toys and games specifically targeted at girls by the toy industry. They may be traditionally associated either exclusively or primarily with girls by adults and used by girls as an expression of identity. One commentator have argued that the market for ...
Lite-Brite was invented by Burt Meyer, [1] Dalia Verbickas, [3] and Joseph M. Burck at Chicago toy and game design company Marvin Glass and Associates, which licensed the invention to Hasbro. Meyer led the project, Verbikas posited the idea of using a translucent material to direct colored light, and Burck designed the toy itself.
An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers.
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Channapatna toys. The greater prominence of the Channapatna toys can be traced to patronage from Tipu Sultan, the historic ruler of Mysore, though these toys existed before this period historically given as gifts as part of Dusshera celebrations. It is known that he was an ardent admirer of arts, and in particular of woodwork. [5]
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