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v. t. e. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...
Search algorithm. In computer science, a search algorithm is an algorithm designed to solve a search problem. Search algorithms work to retrieve information stored within particular data structure, or calculated in the search space of a problem domain, with either discrete or continuous values. Although search engines use search algorithms ...
Combinatorial search. In computer science and artificial intelligence, combinatorial search studies search algorithms for solving instances of problems that are believed to be hard in general, by efficiently exploring the usually large solution space of these instances. Combinatorial search algorithms achieve this efficiency by reducing the ...
Search engine indexing is the collecting, parsing, and storing of data to facilitate fast and accurate information retrieval. Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, and computer science. An alternate name for the process, in the context of search engines designed to ...
Search engine (computing) In computing, a search engine is an information retrieval software system designed to help find information stored on one or more computer systems. Search engines discover, crawl, transform, and store information for retrieval and presentation in response to user queries. The search results are usually presented in a ...
Semantic search. Semantic search denotes search with meaning, as distinguished from lexical search where the search engine looks for literal matches of the query words or variants of them, without understanding the overall meaning of the query. [1] Semantic search seeks to improve search accuracy by understanding the searcher's intent and the ...
Keyword research. The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.
A search engine results page (SERP) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query. The results are of two general types : sponsored search: advertisements.