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Girls' video games are a genre of video games developed for young girls, mainly in the 1990s. [ 1 ] [ 2 ] The attempts in this period by several developers to specifically target girls, which they considered underserved by a video games industry mainly attempting to cater to boys' tastes, are also referred to as the "girls' games movement."
Lego Dimensions is a toys-to-life video game developed by Traveller's Tales. It was released in North America on September 27, 2015, for the PlayStation 3, PlayStation 4, Xbox 360, Xbox One, and Wii U. A pair of Lego packs for the game, themed after the 2016 reboot, were released on September 12, 2017.
The game follows Rockett Movado as she begins the first day of eighth grade at her new school. [8] The game's genre is "friendship adventures for girls", which Wired deemed to be a new game category created by Brenda Laurel, Purple Moon's co-founder. [1]
River City Girls [a] is a 2019 beat 'em up video game developed by WayForward and published by Arc System Works.A spin-off in the Kunio-kun franchise, the game stars Misako and Kyoko (originally appearing in Nekketsu High School Dodgeball Club: Soccer and Kunio-tachi no Banka respectively) who fight their way through enemies and obstacles to rescue their kidnapped boyfriends, series ...
Purple Moon was an American developer of girls' video games based in Mountain View, California. Its games were targeted at girls between the ages of 8 and 14. The company was founded by Brenda Laurel and others, and supported by Interval Research. [4] They debuted their first two games, Rockett's New School and Secret Paths in the Forest, in 1997.
An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers.
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