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Tourism in Singapore is a major industry and contributor to the Singaporean economy. In 2019, 19,114,002 tourists visited the country, which was the highest recorded number of arrivals since independence in 1965. [ 1] As of 2023, as tourist arrivals recovers from the impact of the COVID-19 pandemic, there were a total of 13,610,404 ...
The board now oversees all aspects of tourism, including resource allocation and long-term strategic planning. It establishes offices around the globe to actively market the Singapore destination. In the short term, the Singapore government has allocated S$905 million to STB for tourism developments until 2017.
The Merlion, the official mascot of Singapore. Tourism is a major industry and contributor to the Singaporean economy, attracting 18.5 million international tourists in 2018, more than three times Singapore's total population. [373] Singapore is the 5th most visited city in the world, and 2nd in the Asia-Pacific. [374]
Passion Made Possible is the destination brand of Singapore, jointly launched on 24 August 2017 by Singapore Tourism Board (STB) and Economic Development Board (EDB). [ 1] Passion Made Possible marks the rebranding of the Singaporean brand, replacing the previous YourSingapore campaign. The brand strategy will be adopted by other statutory ...
Merlion Park[ a ] is a famous Singapore landmark and a major tourist attraction, located at One Fullerton, Singapore, near the Central Business District (CBD). The Merlion is a mythical creature with a lion's head and the body of a fish that is widely used as a mascot and national personification of Singapore. Two Merlion statues are located at ...
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