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Duracell Inc. is an American manufacturer of alkaline batteries, specialty cells, and rechargeables; it is a wholly owned subsidiary of Berkshire Hathaway. The company has its origins in the 1920s, through the work of Samuel Ruben and Philip Mallory , and the formation of the P. R. Mallory Company .
Inventor. Known for. Contributions to electrochemistry and solid-state technology, founding of Duracell. Samuel Ruben (14 July 1900 – 16 July 1988) was an American inventor who made lasting contributions to electrochemistry and solid-state technology, including the founding of Duracell. He is listed as an inventor in over 200 patents.
The Puttermans were a family of plastic robots who outlasted others, thanks to their Duracell brand batteries (a playful reference to their deadpan 1970s ad campaign which featured head-to-head competition between toys). The campaign was made to combat the successful Energizer Bunny ad campaign. The fictional Brand X "other battery" depicted in ...
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Batteries. A photoflash battery with the Mallory logo. P. R. Mallory and Co Inc was a US producer of dry cell batteries (Mercury; alkaline Duracell ), electronic components including electrolytic capacitors, and audible warning devices ("Sonalert"). It also was the parent firm of Mallory Batteries Ltd., an Irish producer of Ever Ready batteries.
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