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An example of user-generated content in the virtual world of Second Life. User-generated content (UGC), alternatively known as user-created content (UCC), is generally any form of content, such as images, videos, audio, text, testimonials, and software (e.g. video game mods), that has been posted by users on online content aggregation platforms such as social media, discussion forums and wikis.
Alternative media are media sources that differ from established or dominant types of media (such as mainstream media or mass media) in terms of their content, production, or distribution. [ 1] Sometimes the term independent media is used as a synonym, indicating independence from large media corporations, but generally independent media is ...
Media (communication) In communication, media are the outlets or tools used to store and deliver content; semantic information or subject matter of which the media contains. [1] [2] The term generally refers to components of the mass media communications industry, such as print media, publishing, news media, photography, cinema, broadcasting ...
Mass communication. Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
Content providers may trade product placements for help funding advertisements tied-in with a film's release, a show's new season or other event. [29] Still another variant, known as an advertisement placement , displays an advertisement for the product (rather than the product itself) which appears in the production, such as an advertisement ...
Content creation is the act of producing and sharing information or media content for specific audiences, particularly in digital contexts. According to Dictionary.com, content refers to "something that is to be expressed through some medium, as speech, writing or any of various arts" [1] for self-expression, distribution, marketing and/or ...
Big Idea (marketing) Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers. [1]
The following outline is provided as an overview of and topical guide to marketing: Marketing – social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and product ...