Search results
Results From The WOW.Com Content Network
Cannibalization is an important issue in marketing strategy when an organization aims to carry out brand extension. Normally, when a brand extension is carried out from one sub-category (e.g. Marlboro) to another sub-category (e.g. Marlboro Light), there is an eventuality of a part of the former's sales being taken away by the latter.
Research. v. t. e. Out-of-home ( OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons ...
An example of user-generated content in the virtual world of Second Life. User-generated content (UGC), alternatively known as user-created content (UCC), is generally any form of content, such as images, videos, audio, text, testimonials, and software (e.g. video game mods), that has been posted by users on online content aggregation platforms such as social media, discussion forums and wikis.
Advertising media often appear to be ubiquitous. Advertising media selection is the process of choosing the most efficient media for an advertising campaign.To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment.
Media (communication) In communication, media are the outlets or tools used to store and deliver content; semantic information or subject matter of which the media contains. [1] [2] The term generally refers to components of the mass media communications industry, such as print media, publishing, news media, photography, cinema, broadcasting ...
Alternative media are media sources that differ from established or dominant types of media (such as mainstream media or mass media) in terms of their content, production, or distribution. [ 1] Sometimes the term independent media is used as a synonym, indicating independence from large media corporations, but generally independent media is ...
Marketing is the act of satisfying and retaining customers. [ 3] It is one of the primary components of business management and commerce. [ 4] Marketing is typically conducted by the seller, typically a retailer or manufacturer.
In marketing, branded content (also known as branded entertainment) is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing (in which content is presented first and foremost as a marketing ploy for a brand) and product placement (where advertisers pay to have references to their brands incorporated into outside creative works ...