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When performed well, user interviews provide in-depth insight into who your users are, their lives, experiences, and challenges. Learning these things helps teams identify solutions to make users’ lives easier.
User interviews are an effective user research method for deeply understanding users and their experiences with your product. In this guide, we unpack everything from writing interview questions to conducting and analyzing your moderated sessions. Transform conversations into trusted insights.
A user interview is a qualitative research method used to gather information and insights from users or potential users of a product, service, or system. It involves conducting one-on-one conversations with individuals who represent the target audience or user group.
User interviews can be used to examine the user experience and usability of a product or service, as well as flesh out demographic or ethnographic data for input into user personas. The ideal user interview involves two UX researchers and one user.
A user interview involves having a purposeful, one-on-one conversation with a person representative of your target users. During the semi-structured interview, the researcher asks open-ended questions related to the research objectives and allows the conversation to flow naturally.
User interviews are a legitimate platform for participating in consumer research projects and focus groups with numerous participants and reputable partners. Knowing when and how to conduct user interviews is crucial if one wants their UX design done right.
User interviews reveal in-depth insights that no other research method can, helping you gather qualitative data about your audience’s needs, pain points, and experiences.
What are user interviews? When companies need to gather data during the design and development process, they utilize user interviews. This user experience (UX) research method involves a live interview either with one individual or a group that usually lasts from 30 to 60 minutes.
9 min. Share. Follow our step-by-step user interviews guide to get the practical insights you need, every time. We cover: Choosing the right interview technique. 7 simple steps for conducting insightful interviews. How Hotjar Engage helps you automate the process. Run better user interviews with Hotjar Engage.