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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

  3. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    v. t. e. Search engine marketing ( SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [ 1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to ...

  4. Search engine results page - Wikipedia

    en.wikipedia.org/wiki/Search_engine_results_page

    A search engine results page ( SERP) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query . The results are of two general types : sponsored search: advertisements.

  5. Pay for placement - Wikipedia

    en.wikipedia.org/wiki/Pay_for_placement

    Pay for placement, or P4P, is an Internet advertising model in which advertisements appear along with relevant search results from a Web search engine. Under this model, advertisers bid for the right to present an advertisement with specific search terms (i.e., keywords) in an open auction. [1] When one of these keywords is entered into the ...

  6. Paid inclusion - Wikipedia

    en.wikipedia.org/wiki/Paid_inclusion

    With paid placement, companies pay search engines to rank higher than they would have ranked if relevancy was the only ranking factor. Paid placement also gives companies guaranteed top rankings if they pay for it. [2] With paid inclusion, top rankings are not guaranteed, and only inclusion within the search engine is.

  7. Organic search results - Wikipedia

    en.wikipedia.org/wiki/Organic_search_results

    Users can prevent ads in search results and list only organic results by using browser add-ons and plugins. Other browsers may have different tools developed for blocking ads. Organic search engine optimization is the process of improving web sites' rank in organic search results. See also. Internet marketing; References

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