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Control the narrative of your brand through press releases. Learn how to effectively write them and get inspired by recent press releases from real brands.
A media kit is a set of promotional materials curated for those in digital media (i.e., bloggers, influencers, content creators). It is similar to a “press kit,” which is focused on enabling more traditional press and journalists to write articles, but more comprehensive.
Press release distribution is the act of circulating your press release to various outlets, such as journalists, publishers, and press members. Your press release should include the latest updates on your company, its products/services, partnerships, projects, and more.
A few simple elements and an easy-to-navigate design can make your press page newsworthy. Take inspiration from these examples to build a webpage that suits media professionals, customers, and stakeholders who want to discuss your company publicly.
We chose the examples below due to their inclusion of all of these factors and, in some cases, even more. 6 Brands That Brilliantly Apologized 1) Apple. Back in 2015, U.S. pop artist Taylor Swift announced a very public boycott of Apple Music. That was due to the service offering a one-month free trial of its streaming feature -- but not paying ...
Email Newsletter. An email newsletter is a recurring email sent to subscribed contacts containing curated informational content from news articles to resources and tips. The goal is to provide ongoing value while surfacing important industry- or niche-related topics.
Add key learnings or key takeaways. Press releases are usually pretty factual. Blog readers love lists, summaries and actionable content. This means your writing needs to be very scan-able, and its a plus if there are step by step instructions to follow your advice or implement your suggestions.
Discover exactly how to unleash a killer headline, subheading, and CTA combo that will make people see, want, and click on your website.
Discover how to do PR and use public relations to increase brand awareness and drive campaign traffic. Public relations walks a tightrope between creativity, persuasion, and strategy. If you know how to do PR you can impact every part of a business or brand.
You can create an online newsroom or design a blog or knowledgebase, send a press release, or create a press kit. Here is an example of a press release designed by Prezly. Notice the design is clean and the use of red font in the heading grabs the reader’s attention.