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General Mills itself was created on June 20, 1928, [8] when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. [9] In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas. With the sale, Kell acquired cash plus stock in the ...
Relatives. Franklin Muzzy (father-in-law) Sumner McKnight Crosby (grandson) John Crosby III (November 1, 1828 – December 29, 1887) was an American businessman. Crosby was a founding partner of the Washburn-Crosby Company, the forerunner to General Mills .
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
Created by the Washburn Crosby Company as a personal way to respond to their customers' questions, Betty began as signature, became the voice of a popular radio cooking show and finally appeared ...
General Mills was formed on June 20, 1928 as a vehicle for the merger of successful Minnesota milling company Washburn-Crosby with more than two dozen smaller mills. While originally a flour mill,
The Washburn-Crosby Company spent three years recreating flakes strong enough to remain intact during packaging. The popular cereal is now known for featuring big-time athletes on its boxes.
Wheaties was created in 1921, as a result of an accidental spill of a wheat bran mixture onto a hot stove by a Minnesota clinician working for the Washburn Crosby Company (later General Mills ). By November 1924, after more than 36 attempts to strengthen the flakes to withstand packaging, the process for creating the flakes had been perfected ...
Marjorie Husted. Marjorie Husted (née Child; April 2, 1892 – December 23, 1986) [ 1] was an American home economist and businesswoman who worked for General Mills and was responsible for the success and fame of the brand character Betty Crocker. Husted wrote Betty Crocker's radio scripts and was her radio voice for a time. [ 2][ 3]