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2. Website audit - Wikipedia

   en.wikipedia.org/wiki/Website_audit

   Website audit. Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web ...

3. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

4. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Internet marketing. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [ 1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

5. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Keyword research. The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [ 1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.

6. Google Lighthouse - Wikipedia

   en.wikipedia.org/wiki/Google_Lighthouse

   Google Lighthouse is an open-source, automated tool for measuring the quality of web pages.It can be run against any web page, public or, requiring authentication. Google Lighthouse audits performance, accessibility, and search engine optimization factors of web pages, [1] [2] [3] this is the major difference from Google PageSpeed, the Google Lighthouse provides more detail information.

7. W3C Markup Validation Service - Wikipedia

   en.wikipedia.org/wiki/W3C_Markup_Validation_Service

   W3C Markup Validation Service. The Markup Validation Service is a validator by the World Wide Web Consortium (W3C) that allows Internet users to check pre-HTML5 HTML and XHTML documents for well-formed markup against a document type definition (DTD). Markup validation is an important step towards ensuring the technical quality of web pages.