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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

  3. Website audit - Wikipedia

    en.wikipedia.org/wiki/Website_audit

    Website audit. Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web ...

  4. CSS HTML Validator - Wikipedia

    en.wikipedia.org/wiki/CSS_HTML_Validator

    CSS HTML Validator includes an HTML editor, validator for HTML, XHTML, htmx, polyglot markup, CSS, PHP and JavaScript (using JSLint or JSHint), link checker (to find dead and broken links), spell checker, accessibility checker, and search engine optimization (SEO) checker. An integrated web browser allows developers to browse the web while the ...

  5. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Internet marketing. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [ 1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

  6. Google Lighthouse - Wikipedia

    en.wikipedia.org/wiki/Google_Lighthouse

    Google Lighthouse is an open-source, automated tool for measuring the quality of web pages.It can be run against any web page, public or, requiring authentication. Google Lighthouse audits performance, accessibility, and search engine optimization factors of web pages, [1] [2] [3] this is the major difference from Google PageSpeed, the Google Lighthouse provides more detail information.

  7. Keyword density - Wikipedia

    en.wikipedia.org/wiki/Keyword_density

    Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase. In the late 1990s, the early days of search ...

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