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We break down the most popular social media sites so you can decide which ones are best for your business, brand, or blog.
Your go-to guide on the most popular social media sites in the world in 2024, ranked by the latest data on monthly active users. Knowing the most popular social media sites will allow you to maximize your brand reach on social media, engage with the right people, and achieve your social media goals.
Social media platforms are online tools or apps that let you share content (like text, images, and videos) and interact with other users. Businesses can use social networks to increase brand awareness and reach, engage with their audience, and gather valuable customer and competitor insights.
Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and...
Social media is everywhere, but not all platforms work for every business. Find out which of these top social media platforms will work best for your audience.
According to the latest available data, Facebook is the world's most popular and widely used social media platform. With 3.06 billion monthly active users, that means 37 percent of the world’s population uses Facebook at least once per month. With 2.7 billion users, YouTube is the second most popular social network.
Yet, while social media’s audience is widespread and diverse, just a handful of companies control a majority of the world’s most popular social media platforms. Meta, the tech giant formerly known as Facebook, owns four of the five most widely used platforms.