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Marketing executive. Edward Gelsthorpe (June 14, 1921 – September 12, 2009) was an American marketing executive. He used his creative skills to build markets for new products such as Ban roll-on deodorant at Bristol-Myers, Cran-Apple juice for the Ocean Spray cooperative, and Manwich canned sloppy joe sauce for Hunt-Wesson .
Mum was the first brand of commercial deodorant. Containing a zinc compound as its active ingredient, it was developed in Philadelphia in 1888. [1] According to the manufacturer's web-site, "The MUM brand owes its name to a nurse of the inventor, who was nicknamed "Mum". [2] Another source claims that the brand was named after the term "mum ...
Deodorant. A deodorant is a substance applied to the body to prevent or mask body odor caused by bacterial breakdown of perspiration, for example in the armpits, groin, or feet. A subclass of deodorants, called antiperspirants, prevents sweating itself, typically by blocking sweat glands. Antiperspirants are used on a wider range of body parts ...
Best roll-on deodorant. Cost: $14 | Active ingredient: Aluminum Chlorohydrate 19% and Bisabolol | Available for men and women: Gender neutral | Scents available: One; Fresh | Longevity: 24 hours ...
The Bristol-Myers Squibb Company, doing business as Bristol Myers Squibb (BMS), is an American multinational pharmaceutical company. Headquartered in Princeton, New Jersey, [2] BMS is one of the world's largest pharmaceutical companies and consistently ranks on the Fortune 500 list of the largest U.S. corporations.
The world of deodorants is a bit of a labyrinth. There are about one million deodorants out there that promise to be natural, drying, odor-blocking, non-whitening and non-irritating — but if you ...
Advertising restrictions typically shift advertising spending to unrestricted media. Banned on television, ads move to print; banned in all conventional media, ads shift to sponsorships; banned as in-store advertising and packaging, advertising shifts to shill (undisclosed) marketing reps, sponsored online content, viral marketing, and other stealth marketing techniques.
Smell Like a Man, Man[2] is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for the Old Spice brand of male grooming products, owned by Procter & Gamble. The campaign is commonly referred to as The Man Your Man Could Smell Like, the title of the campaign's initial 30-second commercial.
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