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Learn about the history, types and features of CRM systems, which are used to manage interactions with customers across different channels and platforms. Find out how CRM can help businesses improve customer satisfaction, loyalty and sales growth.
Learn about the Business Model Canvas, a strategic management template for developing and documenting business models. It consists of nine elements that describe a firm's or product's value proposition, infrastructure, customers, and finances.
Learn how to measure and improve customer retention, the ability of a company or product to keep its customers over time. Find out the factors that influence customer retention, such as satisfaction, delight, switching costs, and relationship management.
Marketing is the activity of satisfying and retaining customers by creating, communicating, and exchanging value. Learn about the marketing concept, the needs and wants of customers, and the differences between B2B and B2C marketing.
A customer is the recipient of a good, service, product, or an idea, obtained from a seller, vendor, or supplier via a financial transaction or an exchange. Learn about the etymology, terminology, and classification of customers, as well as the concepts of internal and external customers, and customer segmentation.
Customer base is a group of customers who repeatedly buy a business's goods or services. Learn how customer base is a source of revenue, a target market, a legal asset, and a challenge for innovation and upstreaming.
Market penetration is the successful selling of a good or service in a specific market, measured by the amount of sales volume compared to the total target market. It is one of the four growth strategies of the Ansoff Matrix, and can be achieved by various tactics such as competitive pricing, marketing communications, or loyalty programs.
Learn what a customer value proposition (CVP) is, why it is important, and how to create one for your business or product. A CVP is a statement that describes the benefits and value a customer will receive in exchange for their payment or other value transfer.