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  2. SEO is the practice of optimizing websites, web pages and content for higher rankings in search engines like Google. Learn how SEO works, why it matters, and what are the main types of SEO: on-page, off-page and technical.

  3. This guide covers all major aspects of SEO, from finding the right keywords to building links and measuring results. It follows a hierarchy of SEO needs and offers a free worksheet, a certification course, and a glossary of terms.

  4. SEO 101: What is it, and why is it important? The Beginner's ......

    moz.com/beginners-guide-to-seo/why-search-engine-marketing-is-necessary

    SEO stands for search engine optimization, the practice of increasing website traffic and exposure through non-paid search results. Learn how SEO works, why it matters, and how to avoid black hat techniques in this beginner's guide.

  5. Learn SEO from Moz experts with free guides, videos, and certification programs. Explore SEO topics such as analytics, keyword research, competitive analysis, technical SEO, and more.

  6. What Is the Role of SEO in Digital Marketing? - Moz

    moz.com/learn/seo/role-of-seo-in-digital-marketing

    SEO is the practice of optimizing a website to improve its ranking on search engine results pages (SERPs), which can help increase your reach to potential customers and support your wider digital marketing efforts. Learn what SEO is, why it is important, and how it works with other digital marketing techniques.

  7. Quick Start Guide to SEO [With FREE downloadable checklist]

    moz.com/beginners-guide-to-seo/quick-start-guide

    Learn the essential SEO fundamentals to get your website visible and optimized in search engines. This guide covers data gathering, indexing, crawling, and more with a free checklist and tools.

  8. Learn how to find and use keywords to optimize your content for search engines and attract your audience. Discover the difference between head and long-tail keywords, how to do keyword research, and where to place keywords on your page.

  9. On-site SEO is the practice of optimizing elements on a website to rank higher and earn more relevant traffic from search engines. Learn how to optimize your content, HTML, keywords, and user experience for on-site SEO.

  10. Moz Pro is the do-it-all SEO solution to help you rank higher, drive qualified traffic, and run high-impact SEO campaigns. Discover keywords, optimize content, track rankings, monitor technical issues, analyze competitors, and more with Moz Pro.

  11. Domain Authority (DA) is a score that predicts how likely a website is to rank in search engines. Learn how to use Moz tools and API to check and track DA, and how to improve your site's SEO with links.