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Pricing is the process of setting the price of a product or service based on various factors, such as cost, market, competition, and quality. Learn about the different approaches and methods of pricing, as well as the concepts of price elasticity, break-even analysis, and dynamic pricing.
Sales promotion is a marketing technique to stimulate consumer demand or improve product availability for a limited time. Learn about the characteristics, objectives, and methods of sales promotion, such as coupons, discounts, contests, and displays.
Reciprocity is a social norm of responding to a positive action with another positive action, rewarding kind actions. The purpose of reciprocal actions is to increase the behavior of the other person, but also to maintain a balance and trust in the relationship.
Relationship marketing is a form of marketing that emphasizes customer retention and satisfaction rather than sales transactions. It involves communication, collaboration and personalization across various channels and platforms to create long-term and mutually beneficial relationships with customers.
A coupon is a document that can be redeemed for a discount or rebate when buying a product. Learn about the origin, function, and forms of coupons, as well as their taxation and trading issues.
Learn about the concept, history, and methods of marketing mix modeling (MMM), a statistical approach to estimate the impact of marketing tactics on sales. MMM uses data, regression models, and optimization techniques to forecast and optimize marketing spend.
In order to redress some of the model's deficiencies, a number of contemporary hierarchical models have modified or expanded the basic AIDA model. Some of these include post purchase stages, while other variants feature adaptations designed to accommodate the role of new, digital and interactive media, including social media and brand communities.
Dating is a stage of romantic relationships in which two individuals engage in an activity together, most often with the intention of evaluating each other's suitability as a partner. Learn about the etymology, social rules, evaluation, frequency, meeting places, gender differences and sources of advice for dating from Wikipedia.