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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or " organic " results) rather than direct traffic or paid traffic .

  3. Yahoo! Games - Wikipedia

    en.wikipedia.org/wiki/Yahoo!_Games

    Yahoo! Yahoo! Games was a section of the Yahoo! website, launched on March 31, 1998, in which Yahoo! users could play games either with other users or by themselves. The majority of Yahoo! Games was closed down on March 31, 2014 and the balance was closed on February 9, 2016. [3] Yahoo! announced that "changes in supporting technologies and ...

  4. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Search engine marketing ( SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to ...

  5. SEO contest - Wikipedia

    en.wikipedia.org/wiki/SEO_contest

    An SEO contest is a prize activity that challenges search engine optimization (SEO) practitioners to achieve high ranking under major search engines such as Google, Yahoo, and MSN using certain keyword (s). This type of contest is controversial because it often leads to massive amounts of link spamming as participants try to boost the rankings ...

  6. Click-through rate - Wikipedia

    en.wikipedia.org/wiki/Click-through_rate

    Some experts on search engine optimization (SEO)have claimed since the mid-2010s that click-through rate has an impact on organic rankings.[18] Numerous case studies have been published to support this theory.

  7. Progressive enhancement - Wikipedia

    en.wikipedia.org/wiki/Progressive_enhancement

    Search engine optimization (SEO) Improved results with respect to search engine optimization (SEO) is another side effect of a progressive enhancement-based Web design strategy.

  8. Search marketing - Wikipedia

    en.wikipedia.org/wiki/Search_marketing

    Search marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others. Search marketing generally involves two disciplines: SEO ( search engine optimization) and SEM ( search engine marketing ).

  9. Metasearch engine - Wikipedia

    en.wikipedia.org/wiki/Metasearch_engine

    Metasearch engine. A metasearch engine (or search aggregator) is an online information retrieval tool that uses the data of a web search engine to produce its own results. [1] [2] Metasearch engines take input from a user and immediately query search engines [3] for results. Sufficient data is gathered, ranked, and presented to the users.