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Justice is a clothing brand sold exclusively through Walmart targeting the tween girl market. In 2020, it became a brand owned by the private equity firm Bluestar Alliance. Justice makes apparel, underwear, sleepwear, swimwear, lifestyle, accessories, and personal care products for girls age roughly 6–12. Justice began with operating retail ...
Limited Too was a clothing and lifestyle retailer, and current brand, targeting the tween girl market, formerly owned by Tween Brands, Inc. (formerly known as Limited Too, Inc. and Too, Inc. ). Since 2015, the brand has been owned by Bluestar Alliance, LLC, having lain dormant for six years after the store bearing its name converted to Justice.
In the early 2000s, Limited Too was every young girl's favorite store in the mall. LTD2 clothes were the epitome of "elementary school cool," and their accessories low-key put Claire’s to shame.
In 2009, Ascena Retail Group expanded into the girls' clothing market by purchasing Tween Brands, the owner of the Justice chain of 891 stores. [8] Justice, which is aimed at girls between ages 7 and 14, is the successor of Limited Too, originally launched in 1987 by The Limited. Limited Too changed its name to Tween Brands in 2008, and the ...
You might not have heard of tween-focused chain Justice, but young girls are swooning over its fashions. In fact, girls age 7 to 12 now call the specialty retailer their main clothing crush, as ...
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