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The Q Score is a metric that determines a "quotient" ("Q") factor through mail and online panelists who make up representative samples of the population. The score identifies the familiarity of an athlete, brand, celebrity, poet, entertainment offering (e.g., television show), or licensed property, and measures the appeal of each among people ...
Net promoter score. Net promoter score ( NPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague. [ 1] The NPS is a proprietary instrument developed by Fred Reichheld, who owns the registered NPS ...
Research. v. t. e. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag[ 1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.
Cost per mille ( CPM ), also called cost per thousand ( CPT) (in Latin, French and Italian, mille means one thousand ), is a commonly-used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. [ 1] Radio, television, newspaper, magazine, out-of-home advertising, and online ...
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Facebook Zero is an initiative undertaken by social networking service company Facebook in collaboration with mobile phone-based Internet providers, whereby the providers waive data (bandwidth) charges (also known as zero-rate) for accessing Facebook on phones via a stripped-down text-only version of its mobile website (as opposed to the ordinary mobile website m.facebook.com that also loads ...
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