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  2. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion represents a variety of techniques used to stimulate the purchase of a product or brand. Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time.

  3. Discounts and allowances - Wikipedia

    en.wikipedia.org/wiki/Discounts_and_allowances

    Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...

  4. Viral marketing - Wikipedia

    en.wikipedia.org/wiki/Viral_marketing

    Marketers and agencies commonly consider celebrities as a good influencer with endorsement work. This conception is similar to celebrity marketing. Based on a survey, 69% of company marketing department and 74% of agencies are currently working with celebrities in the UK. The celebrity types come along with their working environment.

  5. Coupon - Wikipedia

    en.wikipedia.org/wiki/Coupon

    Food stuff ration coupons types I–V for direct laborers and workers in Vietnam, 1976–1986. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.

  6. Personal data - Wikipedia

    en.wikipedia.org/wiki/Personal_data

    Personal data, also known as personal information or personally identifiable information (PII), [1] [2] [3] is any information related to an identifiable person.. The abbreviation PII is widely used in the United States, but the phrase it abbreviates has four common variants based on personal or personally, and identifiable or identifying.

  7. PromotionCode.org - Wikipedia

    en.wikipedia.org/wiki/PromotionCode.org

    Originally, the site was an online forum and coupon rewards website for teachers. After being highlighted by Jean Chatzky on The Today Show and its website, PromotionCode.org transitioned from its forum format into its current structure with promotion codes organized by store. In 2012, the company had a dozen full-time employees and was ...

  8. Social penetration theory - Wikipedia

    en.wikipedia.org/wiki/Social_penetration_theory

    Altman and Taylor noted that relationships "involve different levels of intimacy of exchange or degree of social penetration". SPT is known as an objective theory as opposed to an interpretive theory, meaning it is based on data drawn from actual experiments and not simply from conclusions based on individuals' specific experiences. [4]

  9. Crowdsourcing - Wikipedia

    en.wikipedia.org/wiki/Crowdsourcing

    Data donation is a crowdsourcing approach to gather digital data. It is used by researchers and organizations to gain access to data from online platforms, websites, search engines and apps and devices. Data donation projects usually rely on participants volunteering their authentic digital profile information. Examples include: