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  2. Colorists Explain What Toner Is and Why Your Dye Job ...

    www.aol.com/lifestyle/colorists-explain-toner...

    Hair toner, well, tones your hair to keep it at the exact level of warmth or coolness you desire, whether you bleach your entire head of hair or go for highlights.

  3. What Is Hair Toner? Everything You Need to Know About This ...

    www.aol.com/lifestyle/hair-toner-everything-know...

    Not to be confused with the stuff you swipe on your face, hair toner is an essential part of the bleaching or highlighting process that colorists seldom skip. Adding toner is what helps you get ...

  4. Hairstylists Explain Why Your Hair Needs A Toner (And ... - AOL

    www.aol.com/hairstylists-explain-why-hair-needs...

    In short, yes. Toners can be used on all colors and textures, from black to gray and white hair. Ellsworth notes that even damaged hair can benefit from toners since they can condition and ...

  5. Hair coloring - Wikipedia

    en.wikipedia.org/wiki/Hair_coloring

    Hair coloring, or hair dyeing, is the practice of changing the color of the hair on humans' heads.The main reasons for this are cosmetic: to cover gray or white hair, to alter hair to create a specific look, to change a color to suit preference or to restore the original hair color after it has been discolored by hairdressing processes or sun bleaching.

  6. Hair bleaching - Wikipedia

    en.wikipedia.org/wiki/Hair_bleaching

    Hair bleaching. Hair bleaching is the practice of lightening the hair color, mainly for cosmetic purposes using bleaching agents. Bleaching can be done alone, combined with a toner, or as a step for further hair coloring. The most common commercial bleaching agents in use are hydrogen peroxide and persulfate salts, but historically other agents ...

  7. Wella - Wikipedia

    en.wikipedia.org/wiki/Wella

    www .wellacompany .com. Wella AG is a company specializing in hair care, styling, colorants, and other beauty products, and was founded in 1880 in Germany by Franz Ströher. Its headquartered in Darmstadt, Germany. The company was controlled by Procter & Gamble from 2003 until it was sold to Coty in 2015 along with some 40 other P&G brands. [1]

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