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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
For a two-piece set that you can wear out and about all year, $37 (with the coupon) is a hard price to beat, especially when similar sets can set you back upwards of $100 — like this popular ...
Savings at 50% off or more! And the scores here are surprising — kitchenware, electronics and entertaining essentials, all at less than half price. ... $45 with on-page coupon (originally $170 ...
Save $30. See at REI. Patagonia Down Sweater, Men's. $139 $279. Save $140. See at REI. REI Co-op Swiftland MT Trail-Running Shoes, Women's. ... At 50% off, this Patagonia jacket is an absolute ...
In the United States a longer duty cycle is used, 50% for battery-powered buoys (20 seconds on, 20 seconds off) and 75% for on-shore beacons. Ramarks are wide-band beacons which transmit continuously on the radar bands without having to be triggered by an incoming radar signal. The transmission forms a line of Morse characters on the display ...
Cards may be issued as part of a loyalty program, offering discounts to existing customers to ensure their continuing custom; they may be offered free of charge, offering a modest discount with the intention of persuading purchasers to patronise participating shops; or they may be sold to members, offering larger discounts—for example, the tastecard offers 50% discounts at many restaurants ...
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