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A flash sale is a discount or promotion offered by an ecommerce store for a short period of time. The quantity is limited, which often means the discounts are higher or more significant than run-of-the-mill promotions. The time limit and limited availability entice consumers to buy on the spot - aka impulse buying.
Google Ads and Pay-Per-Click Advertising. The fastest way to drive site traffic to your online store — and the kind that will drive conversions — is to pay for it. Pay-per-click (PPC) advertising is a subtle art, especially when you’re trying to compete on unequal terms with a big-box retailer.
Promotions and discounts: Promotional pricing such as discounts, flash sales, or buy-one-get-one (BOGO) build urgency and drive impulse purchases. Loss leader and cross-selling: A loss-leader pricing strategy can be combined with cross-selling techniques. Once customers are drawn in by the discounted item, businesses can promote higher-margin ...
The Ecommerce Answers glossary offers access to an excellent resource that clearly defines the most common and useful terms in the world of ecommerce. Gain a better understanding of both fundamental and complicated concepts as they relate to building a successful online store.
The goal is to sell them additional products and increase your store’s AOV. According to the BlueCore study, these types of emails typically have a .55% conversion rate, with a 6.84% click-to-conversion rate. 6.85%. Percentage click-to-conversion rate for post-purchase emails like up-sell and cross-sell campaigns.
The aim is to give your customers something and receive something that benefits your in-store or online business in return, thus offsetting any costs incurred by giving away surplus inventory free of charge. 8. Motivate your team members to sell them faster. Sometimes you need more than offers to get stock moving.
The ROS is one of the most widely-used business finance metrics. While it began as an offline metric, it is equally valuable for online businesses. Calculating The Return On Sales. (Net Profit) / (Sales Revenue) = ROS. Net Profit is generally calculated by taking all sales revenue and then subtracting net operational expenditures, aside from ...
SaaS shopping cart software. Software-as-a-service (SaaS) shopping carts are owned, maintained and upgraded by an ecommerce vendor. For an annual or monthly fee, you get access to all the vendor’s core commerce features, hosting for your site, bandwidth, managed security and continued software upgrades. SaaS solutions offer a balance between ...
6. Improve the customer experience. By connecting your POS system to your online store, you create a seamless experience for your customers. You’re allowing them to pay in various ways thanks to POS software, make online ordering seamless and even integrate marketing initiatives like loyalty programs.
Promotions and discounts are serious business for online stores. Whether you are need to launch a sudden Flash Sale due to an appearance on the Today Show (and thus earn a 50% conversion rate of 5,000 immediate visitors) or if you need to use specific discount codes for your affiliates and bloggers across the web to track the value of the relationship overtime based on discount usage ...