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Sports marketing is an element of sports promotion which involves a wide variety of sectors of the sports industry, including broadcasting, advertising, social media, digital platforms, ticket sales, and community relations. [ 7] Sports marketing is divided into three sectors.
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being the ...
Anthropomorphism is the attribution of human traits, emotions, or intentions to non-human entities. [ 1] It is considered to be an innate tendency of human psychology. [ 2] Personification is the related attribution of human form and characteristics to abstract concepts such as nations, emotions, and natural forces, such as seasons and weather.
An example of a human rights social movement using alternative media is the group WITNESS. WITNESS is a human rights non-profit organization and its mission is to partner with on-the-ground organizations to support the documentation of human rights violations and their consequences, in order to further public engagement, policy change, and justice.
Popular culture (also called pop culture or mass culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as popular art or mass art) [ 1][ 2] and objects that are dominant or prevalent in a society at a given point in time. Popular culture also encompasses the activities and feelings ...
Traditional Sports and Games ( TSG) are physical activities which were played for centuries by people around the world before the advent of modern sports. Many TSG's lost popularity or died off during the colonial era due to the imposition and spread of Western sports. [1] [2] [3] Further decline has occurred in the post-colonial era.
Cookbook: a kitchen reference containing recipes. Creative nonfiction: factual narrative presented in the form of a story so as to entertain the reader. Personal narrative: a prose relating personal experience and opinion to a factual narrative.
Sociology of sport, alternately referred to as sports sociology, is a sub-discipline of sociology which focuses on sports as social phenomena. It is an area of study concerned with the relationship between sociology and sports , and also various socio-cultural structures, patterns, and organizations or groups involved with sport.