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The lawsuit accuses StubHub of deploying pricing tactics that “trick” consumers into overpaying for tickets and are designed to boost profits. “StubHub uses a classic bait-and-switch scheme ...
Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, customers are "baited" by merchants' advertising products or services at a low price, but then, when they visit the store, those customers discover that the advertised goods are not available and are pressured by salespeople to purchase similar but higher-priced products ("switching").
“California sent a clear message today: The days of bait-and-switch pricing practices are over,” Skinner wrote in a recent statement from the Office of the Attorney General.
The Federal Trade Commission and the AG's office call the alleged sales tactic a "bait and switch," saying it advertised a car's online price as lower, then added over $4,000 in add-on fees and ...
StubHub was founded in March 2000 as a class project [ 7] by Eric Baker and Jeff Fluhr, both former Stanford Business School students and investment bankers. [ 8] One of its first major sports deals was with the Seattle Mariners in 2001. [ 9] In 2002, eBay was in talks to acquire StubHub for US$20 million, although the agreement had later ...
Bait-and-switch is a deceptive marketing tactic generally used to lure customers into a store. A company will advertise a product in an attractive way (the bait). The product is not available for some reason, however, and the company will try to sell something more expensive than what was originally advertised (the switch).
You see a computer monitor advertised for just $49 at a local retailer. You've seen similar monitors for $129 and up. You hurry to the store as the sale begins, even though the ad doesn't indicate...
Price lining is the use of a limited number of prices for all your product offerings. This is a tradition started in the old five and dime stores in which everything cost either 5 or 10 cents. Its underlying rationale is that these amounts are seen as suitable price points for a whole range of products by prospective customers.