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According to Shelly Lucas's article, "Nike's Commercial Solution: Girls, Sneakers, and Salvation", "In 1981, Reebok, one of Nike's competitors in the athletic shoe industry, chose to make women its primary target market." Because aerobics became popular among women, Reebok pursued that opportunity and advertised towards women. Nike executives ...
The Nike Cortez is the first track shoe released by Nike in 1972, and is therefore thought to be a significant aspect to the success of the company. The Nike Cortez was first designed by Nike co-founder Bill Bowerman , [ 2 ] aiming to produce a comfortable and durable running shoe for distance training and road running.
Shoe tossing. Shoe-tossing is the throwing of footwear, the reasons for which differ based on cultural context. A pair of laced shoes may be thrown across raised cables, such as telephone wires and power lines, or onto tree branches to create "shoe trees". [1] [2] In such contexts it may be known as shoefiti .
The best tennis shoes for women combine the best of design, comfort, and flexibility. Shop expert-vetted styles from Asics to Nike. The 9 Best Tennis Shoes for Serving This Summer
Converse ( / ˈkɒnvərs /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories. Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
A pair of modern Nike all-purpose athletic shoes. Sneakers intended for sports have a flexible sole, appropriate tread for the function, and ability to absorb impact. As the industry and designs have expanded, the term "athletic shoes" is based more on the design of the bottom of the shoe than the aesthetics of the top of the shoe.
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